Thursday, April 23, 2015

Event Coverage Simplified with #AsusZenfone2

As a beauty and lifestyle blogger, I have to cover a lot of events and Press Meets. Photography forms an integral part of my work, for which I rely solely on my cell phone. However, sometimes it becomes quite difficult to take clear pictures with a mobile phone, specially during press meets. With so many enthusiastic real photographers taking the front positions, I have to take hazy pictures from the back rows. For events at night the picture quality is horrible due to low light. This sounds frustrating, but I can see a ray of hope for my photographic skills with the launch of Asus ZenFone 2.

Asus ZenFone 2 will be a blessing for me to get the best clicks from the Fashion events I attend, thanks to its Powerful camera. Let me scribble a few points on how it can be the Genie to me:

1.Make the Showstoppers Real: Attending a Press Meet or Fashion show can prove to be quite challenging when you have to take pictures. The face of your favourite stars or models may not appear as delightful and attractive in your picture, if you have to take it from the back rows. Asus ZenFone 2 with its superior beautification mode will enable me to ease up this pain and the star showstopper will almost come alive in pictures.

Top 5 Ways to Accessorize the Linen Shirt

Come summer, and comes the need to wear fabrics that are skin-friendly and do not make us sweat. Generally cotton and linen are the preferred fabric that is widely worn during the summer. These fabrics are breathable and can hold perspiration for long. Linen shirts/trousers look very eye-soothing on men, both for casual and formal wear.

However, accessorizing men’s outfits often becomes a tough job because of the limitation. But if we venture a little, we can think of many ways to accessorize the Linen Shirt. Here are the top 5 ways that we can work with:

Wednesday, April 22, 2015

Humor is the way to #CrashThePepsiIPL

When you cannot win a war with weapons, win it with humor. Most of the award winning advertisements have always revolved around or depicted humor in some form. While going through the #CrashThePepsiIPL Challenge videos, I could find most of the videos were presented with an element of humor.

Some of the ads that deserves a mention are listed. Not necessarily these ads were made with real mastery, or projected the best creatives. However, the element of humor was present in these advertisements.

This video shows an auto-driver, so thirsty for his passenger's Pepsi, that he is ready to barter his fare charges for a glass of Pepsi. The element of fun, which is projected with absurdity, is quite evident here. But you do not have to make sense to reach the audience right? Most of our popular movies are shining examples of this truth. Also notable, is the performance of the actor who plays the auto-driver here. I wish they could have excluded any conversation, and made the video silent, just with expressions.

The Ideators, Executors & Real Makers of #CrashThePepsiIPL Challenge

When I was a student of advertising, the most interesting activity was to make a video advertisement. Making your own video advertisements sounds fun and involves active participation from an entire team. However the main ingredients of the best ad recipe, is a great idea teamed with excellent execution, so that the main product or service advertised gets maximum exposure, while connecting with the audience, and of course to make a place in their memory.Sounds a mouthful?

#CrashThePepsiIPL has come up with a first-ever campaign where anybody can showcase their hidden creative gem by making a video advertisement for Pepsi. Well by anybody, I mean anybody,-"You,Me aur Hum." Here are some of the ads that I can recall for reasons specified against the pointers.

1.The Executors: Some ads has decent execution, but some how the idea is quite old and repetitive.

Pepsi Pilao, Ladki Patao, well that's the basic idea of this ad. A sad girl, abandoned by her boyfriend, sitting alone in a cafe and feeling depressed from the recent breakup, suddenly gets befriended with a Pepsi, by a young man, who was all the while watching her breakup process. Not bad, specially the way they show him carrying the pen-knife towards the girl. But Haven't we seen this idea from ages... like it is so easy to get a girl!!

Ethicare Akmasq Pimple Care Complexion Mask Review

Of late I have not been bothered by pimples, even though there is lot of oiliness and shine. I wanted some product that can control this oiliness. I have used the Ethicare Akmasq Pimple Care Complexion Mask

About Ethicare Akmasq Pimple Care Complexion Mask:
Akmasq A non-irritant face cleanser for aging, pigmentation and oily skin. Maximum concentration amongst all face washes with AHA & BHA - better efficacy... Lipobeeds - direct drug delivery system also offers aesthetic appeal. Slightly acidic pH. (skin friendly) With good lathering effect for complete cleansing experience. Gentle cleansing base for irritation free cleansing. Attractive, elegant pack. Contains : Glycolic acid, Liquorice extract.

Price: Rs. 171 Available here

Tuesday, April 21, 2015

The Mint Hint with Flipkart

Hey beautifuls, here I am back with 2 necklaces, I specially picked up for the summers. Summer is the time where you think of cute candy hues. And what can be better than a touch of mint in your outfit. As I said I prefer wearing single toned or monochrome outfits, summer is the time I love to wear white shirts. The combination of white accessorized with some mint jewelry looks gorgeous. Here are some necklaces from Flipkart to get you into the minty mood

Indi wallet